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The Australian: Viewers demand chop for lamb ad

The Age: All beefs aside, meat rant spared the chop

And, a bit more clever, the Age again: Kekovich lambasting to stay on air

I got a phone call today from a producer at Media Watch about a little threatened legal action I recently received. Let’s just say that someone didn’t much care for what was written about them on the SA Culture site, and as the publisher I would be liable if it went to court.

Anyway, the matter was mostly sorted out, which is what I told the Media Watch producer. But I’d be in touch if there were any more problems.

He offered to have their lawyers look into the matter for me. He said that they were quite used to dealing with threats of defamation suits, and that he didn’t imagine I had any lawyers on hand myself. I thanked him for the offer.

I was left with a bit of a warm fuzzy feeling, really: it’s nice to know there’s someone looking out for you.

Meat and Livestock Australia are running a new, aggressive advertising campaign, claiming that not eating lamb on Australia Day 2005 would be un-Australian. You can see the ads here and you can get posters here (notice that the posters target burger and pizza shops, not kebab joints…).

I’m not sure if they’re in good taste, but BMF, the ad company handling the lamb account, have been doing some good stuff, my favourite being the ads I first saw on the wall of a butcher at the Preston Market, which said: ‘Friends don’t let friends become vegetarians’.

They’re certainly better than the weird Australian Pork ads you see around, featuring a bosomy blonde called Suzie wearing a bright pink lycra top and with tag-lines like: ‘Go on, you’d love a bit of pork’, seemingly pitched directly at the cannibal crowd.

Myself, I’d be barbecuing a few mid-loin chops on January 26, but I’m being dragged off to the countryside. Maybe I’ll pick up a kabob on the way back.