Eat more lamb, you bastards
Meat and Livestock Australia are running a new, aggressive advertising campaign, claiming that not eating lamb on Australia Day 2005 would be un-Australian. You can see the ads here and you can get posters here (notice that the posters target burger and pizza shops, not kebab joints…).
I’m not sure if they’re in good taste, but BMF, the ad company handling the lamb account, have been doing some good stuff, my favourite being the ads I first saw on the wall of a butcher at the Preston Market, which said: ‘Friends don’t let friends become vegetarians’.
They’re certainly better than the weird Australian Pork ads you see around, featuring a bosomy blonde called Suzie wearing a bright pink lycra top and with tag-lines like: ‘Go on, you’d love a bit of pork’, seemingly pitched directly at the cannibal crowd.
Myself, I’d be barbecuing a few mid-loin chops on January 26, but I’m being dragged off to the countryside. Maybe I’ll pick up a kabob on the way back.